Divided State Outfitters Primary Mark
Divided State Outfitters Secondary
Divided State Outfitters Wordmark

Divided State Outfitters

Challenge

Divided State Outfitters is a chic, graphic tee company based in Maryland. The company wanted to position itself as a fashionable venue of expression, with each design inspired by a polarizing political subject. The new identity needed to capture this niche with a clean, concise icon.

Solution

The logo features a silhouetted donkey and elephant, the central symbols of the American political landscape. This 'dueling parties' icon features contrasting patriotic colors as a way to reinforce the concept of division.