Farm Fresh For Me Primary Mark

Farm Fresh For Me

Challenge

Farm Fresh for Me (Maine) is an online source for fresh produce synced with nearly 100 farmers' markets throughout the state of Maine. The identity needed to portray the company's mission to utilize fresh produce as a link between local Maine farmers and their consumers.

Solution

With the versatility to represent a wide variety of produce sold through the online market, a leaf was selected as the identity's core symbol. Joining two figures within the leaf's veins personified the relationship between farmer, produce, and consumer.