Lundy Fetterman Primary Mark
Lundy Fetterman Secondary

Lundy Fetterman


The Lundy Fetterman School of Business is one of six schools that form Campbell University. As such, its new identity required a dignified style that positioned Lundy Fetterman as a singular entity under the overall umbrella of Campbell University.


A dramatic interpretation of the building's dome was fused with Campbell's academic font and colors to create an identity that while distinct, shared links to the university's brand.