Lundy Fetterman Primary Mark
Lundy Fetterman Secondary

Lundy Fetterman

Challenge

The Lundy Fetterman School of Business is one of six schools that form Campbell University. As such, its new identity required a dignified style that positioned Lundy Fetterman as a singular entity under the overall umbrella of Campbell University.

Solution

A dramatic interpretation of the building's dome was fused with Campbell's academic font and colors to create an identity that while distinct, shared links to the university's brand.