Peter Mills For Maine Primary Mark
Peter Mills For Maine Secondary
Peter Mills For Maine Wordmark

Peter Mills For Maine

Challenge

Peter Mills ran as a Republican candidate in the state of Maine's 2010 gubernatorial race. Mills wanted his campaign identity to speak to all citizens regardless of their belief, trade, or background.

Solution

The 'Mills for Me' campaign title served as the foundation of the identity. The term 'Me' functioned as an abbreviation for Maine but also as a direct connection to each Maine citizen. In addition, the custom seal contains sixteen united stars to represent each county in the state.