NCAAHPERD 2007 Primary Mark

NCAAHPERD 2007

Challenge

AAHPERD is an organization that supports professionals who specialize in athletics, health, physical education, recreation, and dance. In 2007, the North Carolina chapter of the group identified its annual convention with 'Commit to Excellence'. They requested a logo that spoke to the values of AAHPERD as a tool to promote the event.

Solution

Synonymous with achievement, particularly related to athletics, olive branches were a logical symbol for the campaign when hosted by Greensboro in 2007.