NCAAHPERD 2008 Primary Mark

NCAAHPERD 2008

Challenge

AAHPERD is an organization that supports professionals who specialize in athletics, health, physical education, recreation, and dance. In 2008, the North Carolina chapter of the group identified its annual convention with 'Be an Action Hero'. They requested a logo that mirrored the institution's values and built on the success of its 2007 mark.

Solution

The 2008 identity preserved key design attributes from the 2007 mark as a way to maintain brand consistency. A new crest shape was introduced to accommodate the tagline used in 2008 when the conference was based out of Winston-Salem.