Springfield Sliders Primary Mark
Springfield Sliders Cap Mark
Springfield Sliders Secondary
Springfield Sliders Wordmark 1
Springfield Sliders Wordmark 2

Springfield Sliders

Challenge

The Springfield Sliders are a collegiate summer baseball team in the Prospect League. Before playing its inaugural season in 2008, team ownership imagined a whimsical nickname and brand befitting both the Illinois region and a family-friendly product.

Solution

After exploring multiple options, the red-eared slider turtle was an instant hit with both management and local fans. Native to central Illinois, the slider was an ideal minor league mascot, and its nickname shared an animated baseball reference.