Tuck33 Clothing Co. Primary Mark
Tuck33 Clothing Co. Secondary
Tuck33 Clothing Co. Wordmark

Tuck33 Clothing Co.

Challenge

Tuck33 is a Christian clothing company that has a vision to combine faith and fashion in a fresh and dynamic way. With a core demographic of teens and young adults, the identity needed to convey a timeless yet modern aesthetic and avoid any overt religious cliches.

Solution

Simplicity, symbolism, and virtue were all key ideas in the design strategy. A crown of thorns was selected as the company icon, and '33' referenced the number of years Jesus lived on earth. These items provided substantial yet subtle Christian undertones.