The Urban Photographer Primary  Mark

The Urban Photographer

Challenge

The Urban Photographer is a creative photography company located in the greater New York City area. The overall vision was to distill the brand identity into an understated yet distinct icon that allowed the visual artistry of the studio's work to resonate.

Solution

A minimalistic approach to the logo was implemented, allowing the spectrum of imagery from the studio's work to take precedence. A black and white film icon was an extension of this concept.