Blaze Inaugural Season Primary Mark

Blaze Inaugural Season

Challenge

The Bloomington Blaze is a team from the Central Hockey League. Team management envisioned a special mark to commemorate its inaugural season in 2011-2012. The mark would be featured on the team uniform, merchandise, and other promotional materials.

Solution

With the team's identity already in place, the natural solution was to integrate the inaugural season information around their 'blazing badge' logo. The shoulder patch would then be simplified to the 'blazing badge' secondary mark in future seasons.