Woodchucks 20th Season Primary Mark

Woodchucks 20th Season

Challenge

The Wisconsin Woodchucks are a collegiate summer baseball franchise from the Northwoods League. To commemorate their 20th season in 2013, the team wanted a mark to celebrate its prolific history, complement its existing brand style, and provide merchandising opportunities.

Solution

The same wood-chipped motif from the current team identity was incorporated into the mark. Using the state of Wisconsin as the holding shape was intended to generate a sense of pride and ownership among fans.