Mill City Cycling Primary Mark
Mill City Cycling Secondary

Mill City Cycling

Challenge

Established in 2012, Mill City Cycling is a road cycling group located in Minneapolis. The key design objective was to create a succinct yet versatile icon that could eventually stand on its own to represent the group.

Solution

The custom 'MCC' monogram was crafted from a cycling gear. This mark could then be applied independently or in conjunction with the group's title as a full crest. Likewise, as MCC's brand recognition increases over time, the two marks can reverse in their overall usage as the need to spell out the full name becomes less essential.