Keith Hills Country Club Primary Mark
Keith Hills Country Club Secondary

Keith Hills Country Club

Challenge

With Campbell University taking over all management aspects of Keith Hills Country Club in 2007, there was a need to visually communicate its new role with the club while still referencing the crest designed in 1974 at the club's inception.

Solution

An improved rendering of the original crest now includes the university's full title as well as its black and orange color scheme. This ushered in a new era for the club while still retaining a link to its historic past. A simpler 'KH' secondary mark was created to expand apparel opportunities.