Baltimore Blackbirds Primary Mark
Baltimore Blackbirds Helmet Mark
Baltimore Blackbirds Secondary
Baltimore Blackbirds Numerals

Baltimore Blackbirds

Challenge

The Baltimore Blackbirds were a 2007 expansion franchise in the AIFA (American Indoor Football Association). The main objective was to develop a fierce identity, appropriate for an indoor football franchise. Team ownership also requested the logo to feature an imaginative link to the home city.

Solution

The final identity was simple but symbolic. The bird's streamlined silhouette was rendered in the general shape of Maryland with its eye positioned over Baltimore.