Danville Demolition Primary Mark
Danville Demolition Helmet Mark
Danville Demolition Secondary
Danville Demolition Numerals

Danville Demolition

Challenge

Danville, Illinois, was home to an expansion team in the American Indoor Football Association in 2007. The identity needed to be unique to Danville and capture the essence of indoor football.

Solution

The final identity pays tribute to Danville's industrial history. The name Demolition is symbolic to both the city as well as indoor football, referencing the sport's power, speed, and excitement.