Erie River Rats Primary Mark
Erie River Rats Helmet Mark
Erie River Rats Secondary
Erie River Rats Wordmark

Erie River Rats

Challenge

The Erie River Rats began play in the American Indoor Football Association in 2007. The team wanted its new identity to strike a visual balance between the high energy quality of indoor football and its goal to provide family friendly entertainment to fans.

Solution

The custom script and river rat in the final marks were stylized to reflect fun and excitement while also working cleanly within the fluidity of wave holding shapes.