Miami Valley Silverbacks Primary Mark
Miami Valley Silverbacks Helmet Mark
Miami Valley Silverbacks Secondary
Miami Valley Silverbacks Numerals

Miami Valley Silverbacks

Challenge

The Miami Valley Silverbacks were a 2006 expansion team in the American Indoor Football League. Silver and black were initially requested as the official color scheme, but during the design process it became clear it would limit the overall brand.

Solution

Introducing a two-tone element of green into the team's color palette was a technique utilized to help expand merchandising capabilities while also making logical sense when considering the lush, jungle environment of the silverback gorilla.