Mississippi Mudcats Primary Mark
Mississippi Mudcats Helmet Mark
Mississippi Mudcats Secondary

Mississippi Mudcats

Challenge

In 2007, Tupelo, Mississippi was awarded an expansion team in the AIFA. Its identity needed to resonate with local fans and fit seamlessly with the region's rich football culture.

Solution

Naming the franchise after its home state rather then its home city established a deeper sense of loyalty with fans and increased the team's marketability. The fish is shown swimming under the wordmark, as mudcats are native to the muddy river bottoms in the Mississippi River Valley.