GWU Colonial Army Primary Mark

GWU Colonial Army

Challenge

The Colonial Army is the official student fan group for all George Washington University athletics. The group wanted a mark that expressed the excitement and energy of gamedays and while original, still felt included in the existing GWU athletic brand.

Solution

Buff and blue is both the visual DNA as well as GWU's rally cry. Likewise, this palette emblazons the new mark which features a banner raised high, leading the army into battle.