Wisconsin Woodchucks Primary Mark
Wisconsin Woodchucks Cap Mark
Wisconsin Woodchucks Secondary
Wisconsin Woodchucks Tertiary
Wisconsin Woodchucks Wordmark 1
Wisconsin Woodchucks Wordmark 2
Wisconsin Woodchucks Wordmark 3
Wisconsin Woodchucks Numerals

Wisconsin Woodchucks

Challenge

The Wisconsin Woodchucks are a short-season baseball team from the Northwoods League. The club wanted to develop a fresh visual identity to replace its original logo created in 1999 as a vehicle to boost sales, attract fans, and position the Chucks as a premier wood bat franchise.

Solution

A full family of marks provided the team with merchandising and brand extension flexibility. The team's fun-loving mascot was reimagined as the centerpiece of an identity built around custom, wood-chipped typography.