Valley Blue Sox Primary Mark
Valley Blue Sox Cap Mark
Valley Blue Sox Secondary 1
Valley Blue Sox Secondary 2
Valley Blue Sox Tertiary
Valley Blue Sox Wordmark
Valley Blue Sox Numerals

Valley Blue Sox

Challenge

The picturesque Pioneer Valley of Massachusetts is the backdrop for a collegiate summer baseball team formerly called the Holyoke Blue Sox. The franchise sought to reposition its brand amongst a management change in 2013.

Solution

The mascot Big Red is now the focus of the brand which features a custom Victorian font with a stenciled treatment as a tribute to the industrial heritage of the region. The new paw print logo mimics dinosaur footprint fossils found in the Valley.