Crestmont Country Club Primary Mark

Crestmont Country Club

Challenge

Located in West Orange, New Jersey, Crestmont Country Club was designed by Donald Ross in 1923. Throughout the course of its history, too many variations of the club's identity contributed to inconsistent apparel application and overall usage.

Solution

As part of a brand management initiative, a refined version of the club's classic crest was created and implemented, establishing a consistent visual presence.