Radz Hoops Primary Mark
Radz Hoops Secondary
Radz Hoops Wordmark

Radz Hoops

Challenge

Originally from Queens, former Hofstra University guard (2001-2005) and owner Mike Radzieski wanted to position Radz Hoops as a leading basketball training facility in the New York City area.

Solution

The identity was inspired by the visual flavor of urban basketball. It marries the New York skyline with a color palette indicative of the the bright lights and iconic concrete stages of the Big Apple.