Bates College Primary 1
Bates College Primary 2
Bates College Secondary 1
Bates College Secondary 2
Bates College Tertiary 1
Bates College Wordmark
Bates College Numerals
Bates College Custom Font

Bates College

Challenge

Bates is a Division III member of the NESCAC. Despite a legacy that extended over 150 years, Bates had never fielded a unified family of athletic marks. Likewise, it was paramount to tell the Bates story through an identity inspired by visual cues bridging all eras.

Solution

The new bobcat icon and custom typography were designed to be timeless, taking the form of clean one-color marks. Collectively, the full program expressed a visual narrative of Bates' merit as well as the simple, Maine lifestyle.