LC Champions Tee 2013-14 Primary Mark

LC Champions Tee 2013-14

Challenge

The Landmark Conference is affiliated with Division III of the NCAA with member institutions located throughout the eastern United States. The conference requested a versatile graphic for the championship apparel of all varsity sports. It needed to work naturally in conjunction with the existing conference identity.

Solution

A rising ring of stars was created as a symbol of the conference's eight member institutions and the goal of each school to reach the championship pinnacle. A script font was created as an extension to the conference wordmark.