NECBL ASG 2014 Primary Mark
NECBL ASG 2014 Home Run Derby Mark

NECBL ASG 2014

Challenge

With the 2014 NECBL All-Star Game being hosted by western Massachusetts' Valley Blue Sox, there was a great opportunity to reinforce the franchise's recent rebrand through the event's logo.

Solution

The newly designed mascot and team typography were featured with Mt. Tom and the Connecticut River Valley, relevant nods to the region's rich tourism history.