Coastal Plain League ASG 2014 Primary Mark
Coastal Plain League ASG 2014 HR Derby Mark
Coastal Plain League ASG 2014 Fan Fest Mark
Coastal Plain League ASG 2014 Luncheon Mark
Coastal Plain League ASG 2014 ASG Mark
Coastal Plain League ASG 2014 Lettering

Coastal Plain League ASG 2014

Challenge

The overall goal was to partner the Marlins' existing team logo with local motifs to create a fresh yet familiar mark that clearly identified with the host team, city, and league alike.

Solution

The essence of the All-Star Game in Morehead City was expressed by bringing together the team's Marlin mascot and lettering with its most iconic landmark, the Cape Fear lighthouse.