Bloomington Blaze Primary Mark
Bloomington Blaze Secondary
Bloomington Blaze Wordmark
Bloomington Blaze Numerals

Bloomington Blaze

Challenge

The Bloomington Blaze were a 2011 expansion franchise in the CHL. The team wanted its brand to feature a classic yet unique 'B' to honor the Great Fire of 1900.

Solution

Introducing two shades of gold created a beveled illusion that was reminiscent of metallic fire badges. This graphic treatment could then be applied to each mark in the program. The custom typography was inspired by the city's fire department facade.