Atlantic League ASG 2015 Primary Mark

Atlantic League ASG 2015

Challenge

In the midst of developing an updated team identity aimed at rejuvenating the club, city, and fan base, the Bridgeport Bluefish were awarded the 2015 Atlantic League All-Star Game.

Solution

The final mark features notable references to both the city and gameday experience at Harbor Yard, such as the smokestacks and Amtrak train just beyond its outfield wall. The custom lettering was inspired by Bridgeport native P.T. Barnum's engaging and flavorful circus posters.