Wilson Tobs Primary Mark
Wilson Tobs Secondary 1
Wilson Tobs Secondary 2
Wilson Tobs Tertiary 1
Wilson Tobs Tertiary 2
Wilson Tobs Wordmark

Wilson Tobs


Celebrating its 75th Anniversary as well as the opening of a renovated Fleming Stadium in 2014, the Wilson Tobs looked to enhance its identity by unifying traditional brand elements with a recently introduced mascot.


The updated family of marks marries a style unique to historic North Carolina baseball with the engaging personality of Slugger, a tobacco grub worm. Custom typography was developed to complement the team's existing cap mark and jersey lettering.