Florence RedWolves Primary Mark
Florence RedWolves Secondary 1
Florence RedWolves Secondary 2
Florence RedWolves Secondary 3
Florence RedWolves Wordmark
Florence RedWolves Numerals

Florence RedWolves

Challenge

The overall strategy was twofold: first, to respect and retain the spirit of the existing RedWolves brand and second, to envision it in a new light. This would not only improve its functionality but also provide a familiar but more dynamic set of marks.

Solution

Long-time mascot Homer and his mischievous personality remain the centerpiece of the brand, but additional elements such as the palmetto and bristled lettering now complement his presence in the identity.