Bridgeport Bluefish Secondary
Bridgeport Bluefish Lettering 1
Bridgeport Bluefish Lettering 2
Bridgeport Bluefish Numerals
Bridgeport Bluefish MC Lettering
Bridgeport Bluefish MC Cap
Bridgeport Bluefish MC Secondary
Bridgeport Bluefish MC Tertiary 1
Bridgeport Bluefish MC Tertiary 2
Bridgeport Bluefish MC Numerals

Bridgeport Bluefish

Challenge

Looking to rejuvenate interest and relevance among its fan base, the Bridgeport Bluefish of the Atlantic League sought to dramatically redefine its brand in 2015.

Solution

In addition to updating the current marks, a 'Magic City' concept was introduced. Bridgeport native P.T. Barnum is known as the greatest showman on earth, born from his ability to captivate the public with his world-renowned attractions. This spirit was channeled by tapping into those same emotions of curiosity, excitement, & intrigue to draw fans to Harbor Yard.