Monarch Cap Co. Primary
Monarch Cap Co. Secondary 1
Monarch Cap Co. Secondary 2
Monarch Cap Co. Tertiary
Monarch Cap Co. Size Labels

Monarch Cap Co.


Monarch Cap Co. is a retro-inspired, custom cap company based outside of Toronto, Ontario. Monarch needed to create a distinct narrative to best position its product in the cap industry.


As a Canadian company, national pride was a logical anchor for the brand strategy. Rendered in a timeless baseball style, a custom 'MC' monogram combines a maple leaf and crown into the identity's key graphic. A swinging king mascot was designed to give the brand depth and personality. His stance is inspired by George Selkirk, a Canadian baseball icon.