War of the Roses Primary
War of the Roses Cap Marks
War of the Roses Secondary

War of the Roses

Challenge

The War of the Roses refers to the annual, season-long series between Lancaster and York of the Atlantic League. Without an official identity, an opportunity existed to expand on two team brands as well as enhance the profile of the longstanding rivalry. The vision was to leverage the new brand program into on-field, merchandising, and sponsorship extensions.

Solution

The identity combines a classic baseball motif with references to medieval heraldry, the historic link between the red and white rose affiliations for each city.