Campbell Carter Gym Primary Mark

Campbell Carter Gym

Challenge

2008 marked the 55th and final season for Campbell University's historic Carter Gym. Some of the most recognized individuals in basketball history including John Wooden, Bob Cousy, 'Pistol' Pete Maravich, and Michael Jordan had all served as instructors at the Campbell Basketball School, the oldest summer basketball camp in continuous operation in the United States.

Solution

Traditional in nature, the design showcases Carter Gym's iconic facade. The logo served as the centerpiece of a season-long brand campaign that celebrated the gym's legacy.