New Britain Bees Primary
New Britain Bees Cap Mark
New Britain Bees Secondary
New Britain Bees Tertiary
New Britain Bees Home Wordmark
New Britain Bees Road Wordmark
New Britain Bees Alt. Wordmark
New Britain Bees Numerals

New Britain Bees

Challenge

The New Britain Bees began play in the Atlantic League in 2016 after the city's former team moved just miles away to Hartford the previous year.

Solution

New Britain's unique city slogan, 'industry fills the hive and enjoys the honey', was the inspiration behind the team's nickname and central iconography. Its reputation as the 'Hardware City' provided a distinct aesthetic to draw from, resulting in custom type forged from metal and colors that pay homage to Stanley Tools.