Crane Bros. Farms Primary Mark

Crane Bros. Farms

Challenge

Located in Exeter, Maine, Crane Brothers Farms is a leading corn and chip potato supplier to Frito Lay and other prominent snack companies. Established in 1958, the company wanted to develop a classic identity that mirrored its quality, time-tested reputation.

Solution

The final mark features a vintage seal and typographic treatment. A simplified farming landscape proved more fitting than specific corn and chip potato references, anticipating branding flexibility when considering the potential for future service expansion.